Broadcast: The idea for OneMinuteWith is simple: Collect creative stories in form of interviews from awesome designers, developers and creatives, and find out what makes them tick, where they get inspiration from, and much more.
Tête-à-tête with Conor O’Driscoll, the Founder of OneMinuteWith
Idea and Vision:
I started OneMinuteWith primarily out of necessity. Well, desire anyway. I loved reading interviews with designers, but they were usually scattered about the place – There was nowhere where readers could go and read interviews with their favourite designers for hours on end. I wanted it, and so I created it. I think that’s really important when creating anything at all – Don’t create something just to make money. You won’t make any money that way. Create something that YOU want to use. Chances are that others will want to use it too.
What is your start-up story? Where did you get funding from?
I would love to say that I had a million-dollar funding round and went on to create some massive website that took off in a day. Unfortunately, the story is a bit less romantic. Basically, I decided I wanted to make this site, so I sat down, planned everything out, designed the site, and went straight out and started interviewing folk. I was really lucky in that several big names were happy to do an interview, before the site had even launched. That meant that we had some wonderful content for the launch day, which, for a blog, is really essential – If loads of people are going to be looking at your site for the first time, you want it to make an impression.
What is your target market? What is your revenue earning plan or model? What’s cooking for enhancing user engagement?
The primary market for OneMinuteWith is the graphic designer/illustrator industry. This, to me, feels like the perfect niche – Really focused, really passionate, and really connected. If people see something they like, they will share it on Twitter – This is a wonderful way of getting traffic, as people are getting recommendations, not from some random ad on a site, but from somebody they actualy follow. A huge amount of traffic has also come from other design blogs, who are always great at passing on links to a big audience.
Team is the bloodline of a startup. What’s your take?
At the moment, this is a one-man operation. That is not to say, however, that teamwork does not play a crucial part in it – Developing a bond with each and every interviewee is fundamental to the interview process. I feel that I do that very well – I still talk regularly to many of the people featured in the site, be it via Twitter, e-mail or anything else.
At the end of the day, it all comes down to people. People are creating the content, people are reading the content, people are sharing the content – If your business doesn’t care about people, why should people care about your business?
Any ideas you want to share from your startup briefcase?
Keep on going. Many people think they’re gonna launch and get a million hits and break even straight away. That won’t happen. The key is to keep on working, don’t just dissuaded by a lack of success – It will come eventually.
That said, knowing when to quit is pretty important too. If something isn’t going right, don’t be afraid to stop doing it. I think it’s really important to be able to find a happy medium between the two.
How do you think OneMinuteWith is adding value to the startup eco-system?
OneMinuteWith is letting ordinary folk gain an insight into the mind of a designer. I think that this is really important as a way of gathering an understanding into the importance of design. Design is fundamental to any business, and if I’ve helped one just one business get rid of their design intern who uses Comic Sans for everything, and hire an amazing designer who really knows his stuff and will make your business more profitable, then I will have done a good job, I feel.
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