Broadcast: RentAStudent is dedicated to connecting students and businesses to complete online projects. RentAStudent aims to boost students’ resumes by applying what they’re learning to real world situations. From market analyses to designing a translating a document, outsourcing projects has never been easier for small businesses.
In an interview with Morgan Dierstein, the CEO & Co-founder of RentAStudent:
What is your Idea and Vision?
What RentAStudent strives to do is to provide a platform where businesses and students can connect with and benefit from one another. Many College students are looking for ways to make money while in school as well gain legitimate experience in their field of study. Meanwhile, businesses, in particular smaller ones with more limited resources, need individuals who can complete quality projects at a decent cost. RentAStudent is a space where these two can come together.
What is your start-up story?
I started my journey by serving at a French restaurant in L.A. Despite how hard I looked I couldn’t find anything that pertained to my studies. However I realised that there were many students like me stuck in the same situation—out of work, in debt, yet qualified. Added to this was the economic crisis that forced companies to cut down on their human resources and hiring ceased. Moreover students who had little experience within their fields of study were less likely to get hired. What I realized is that businesses were suffering as well, especially when it came to finding competent individuals to complete smaller tasks at a cheaper cost. I wanted to create something that would help students gain experience and earn money doing something relevant to build their future, as well as provide a solution to businesses in terms of human resources. After I earned my masters in marketing and online slots finance at the University of Paris Dauphine, I set out to team with Guillaume to launch the French version, Louerunetudiant.com. Next I set my eyes for the U.S. and created RentAStudent.
What is your target market? What is your revenue earning plan or model? What’s cooking for enhancing user engagement?
The target market includes small businesses looking to outsource projects at a low cost and University students looking for ways to earn money using the skills they acquire while in school. Since launching RentAStudent, we have seen a great amount of media coverage including articles in the Wall Street Journal, Forbes, Venture Beat, and Inc, who see this as an exciting concept and want to make it known throughout the United States. We have been reaching out to students and businesses by word of mouth; more specifically through social media in order to inform, engage, and encourage them to check us out. With the increase of student profiles on the site, businesses in turn will start posting more projects. Soon enough RentAStudent will run like its French counterpart–which now features over 10,000 student profiles and 2,000 business profiles.
Team is the bloodline of a startup. What’s your take?
My business partner, Guillaume Truttmann and myself compliment each other very well. He has 12 years of development experience and has worked on 3 other start ups outside of this one. He is in charge of online customer acquisition and is an affiliate marketing expert. I myself am the CEO and founder and am in charge of product design as well as PR management, amongst other things. We also have our wonderful interns who deal with the communication management aspect.
Any ideas you want to share from your startup briefcase?
One of the more key things I’ve learned is the importance of starting with a small market; this is why we initially launched our site in France to a small batch of users. This allowed us to gain feedback from them and find ways upon which we could improve our platform as well as truly understand the customers needs. I then decided that, after spending so many years in the U.S., there was ample opportunity for our platform there and decided to launch RentAStudent.
As you know in France, a good meal is very important so we make sure to enjoy a satisfying lunch before returning to the office. It’s an opportunity to relax and enjoy ourselves in the middle of the day and makes for a nice break. As we see it “work hard, eat well.”
Read more on RentAStudent
1. Want To Rent A Student? New Startup Says You Can
2. RentAStudent connects startups with hungry, eager students (exclusive)
How do you think RentAStudent is adding value to the startup eco-system?
As I mentioned before, RentAStudent is a valuable platform for both Small businesses and students. It allows these businesses to outsource projects for a lower cost and provides students with a way to boost their resumes and gain experience within their field.
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