As wedding season arrives, the bride and groom start planning innumerable stuff. The biggest issue is time management and trying to fit into everything from dress till rehearsal dinners. To ease the tension and make your wedding more beautiful, there are some really amazing online applications. Now whether its finding vendors or managing your wedding album, everything can be done with a click. Wedding is now on the web, mobile and tablets. There are some incredible wedding startups, sure to take your breath away.
Discover artful wedding ideas, create scrapbook and get inspired-all on Lover.ly. This works more like a wedding search engine as you create a wedding scrapbook. Lover.ly started its action in fall 2011 to help brides source inspiring information on wedding and also save them. This young startup raised $500,000 from Joanne Wilson, Michael Edwards, Michael Yavonditte, Charles Smith, Anu Duggal, Jordan Levy, and Rick Webb. Lover.ly has been one of the most beautifully designed wedding startup offering exciting tools to make your wedding memorable.
Lover.ly gives you the same user experience like that of Pinterest that helps all wedding enthusiasts discover, hire and buy. The model is however not similar to Pinterest. The mind behind Lover.ly is Kellee Khalil who suddenly struck on Lover.ly while she was planning her sister’s wedding. She did see that there was yet a problem in organizing and saving wedding ideas. There were no tools or platform from where one could derive inspiration. Hence she founded Lover.ly.
Lover.ly has now gone beyond the wedding inspiration platform and has also partnered with various e-commerce players in this domain like The Wedding Suite at Nordstrom and Kwiat Fine Diamond Jewelry to help users buy stuff instantaneously.
This 2013 Lover.ly went ahead and announced a partnership with RealSimple as Techcrunch reports, “The company is announcing a partnership with Real Simple to power the content for the site’s first-ever online weddings channel. Real Simple, which is best known for its magazine about home decor, beauty and fashion (it’s like an offline version of Pinterest), will now be helping to sell Lover.ly’s advertising inventory as a part of this deal.”
Wedding is the new domain where startups are trying to bring in their creative vibes. Today Lover.ly is a home to almost 700 brands and user generated content including some of the top notch bloggers as well as bridal magazines and vendors. What Kayak is for travel, Lover.ly is for wedding. Khalil says that they are more a tech startup since they focus more on content aggregation, powering their search engines and also making content more searchable. Lover.ly is working now to relaunch its branding with mobile app and also adding more zest to how Lover.ly can transform the entire wedding experience with a sweet blend of technology.
