With 20,000 business using Wishpond’s social marketing apps, they now launch 8 Twitter marketing apps. Wishpond works like your all-in-one social marketing suite allowing brands to engage their audience across multiple channels.(PE2ZK4RJKUH5) From Pinterest contests, crazy sweepstakes, video contests, offers, Facebook store and now Twitter viral marketing tools, Wishpond gives brands the power to drive web conversations. Though they are releasing Twitter marketing apps, the controversy is that they have replicated the user interface of Twitter in doing so. These apps will enable brands/businesses to send out offers or discount codes from their Twitter accounts and then they would be directed to a contest page that looks like Twitter. So this does sound dicey.
However Wishpond CEO Ali Tajsekandar told Techcrunch,
“We are by no means trying to deceive anyone. There’s a disclaimer on the contest page saying that the company isn’t associated with Twitter. And in order to sign up for a contest, you have to go through the same authorization process that you do when you give any third-party Twitter app access to your account.”
Wishpond caters to the increasing needs of brand awareness and fostering fan base. Wishpond tools gives brands a means to carry on uninterrupted fan base engagement with innumerable creative campaigns on social media. Their mission is to turn fans into fanatics. The campaigns run on web and on smart devices. Go ahead and create amazing social marketing campaigns and get into a love-love relationship with your end users!
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