Photo sharing networks exist aplenty – there is one for every niche, whether you are a serious photographer (Flickr), or just someone who wants to share a photo of their lunch (Instagram). What is common between all these platforms is that the primary focus is on following people you already know. You usually add a certain number of people from your email inbox, or Facebook, or Twitter while signing up, and after that, most of the networking you are part of involves that single group of people and their friends. This creates a sense of limitation. What if you wanted to discover new, engaging content based on your interests and location? This was the problem Michael Wilson and Rory Reiff were trying to solve when they came up with the idea for Splash.
From Helicopters to Photo Sharing
Their initial motivation was finding an answer to the question, “Why is there a helicopter flying over my house?” They wanted to build a service that could deliver relevant information based on one’s location. As they started building it, their thinking of “news and events” continued to broaden and they started focusing firmly on context and community building. The result was Splash – an app that lets you share everything you love without spamming your friends and family with things they might find irrelevant. Splash is all about building a community and engaging with it. Unlike other photo sharing platforms, they don’t just scratch the surface of letting you participate in existing communities centered around your interests. Splash gets rid of your social graph and replaces it with tags. There is no concept of following people on it – you can follow tags, which are treated as communities instead of merely flat lists of posts. In this way, they are more similar to Reddit than, say, Pinterest.
Making a splash
Splash started at the Stubbs Alderton & Markiles Preccelerator (SAM) this January. They are currently looking at a handful of incubators that they hope will help them with strategic partnerships in achieving their vision for their company. A HTML 5 client is set for release later this summer, which would expand their ports from just iOS to Android and Windows, and a plethora of new features which they are keeping under wraps for now is set to roll out in the upcoming 23 months. As more and more people look around for diversity in their social network platforms, Splash’s focus on community building is set to draw in the crowds and make a virtual splash in the world of social media.