Startup Resource: How to successfully engage with your audience on social media


The first aim of any startup should be to reach out to its target audience in all possible ways. With the advent of various social platforms like Facebook, Twitter, LinkedIn and many more, startups now prefer to keep their audience updated online. It is usual practice to go through a company’s social media profiles once anyone comes across them for the first time. Social media is therefore crucially important and should be highlighted, just as the company highlights its own website. Social media helps you publicize not just your achievements, but gives your customers a better idea of what they can expect from you, as well. Various marketing strategies are made, cancelled, re-made and executed for any startup. If these strategies do not include social media, then your company definitely loses out in the mad scramble to the top. However, you should know how to use it effectively in order to get the results you want. Social media marketing might be a low-cost affair, but whatever time you invest in it should not go in vain. Here are a few mistakes startups make while using social media and how to avoid them.


Don’t just focus on your website!

Your startup has a business plan according to which you proceed. When it comes to social media, you need to have a plan as well. Keeping track of your successes is important, as well as your losses. It is not just social marketing, but planning, which will help you effectively deal with all other marketing strategies. Many startups treat social media profiles differently from the company website. This is a common mistake because your website and social profiles are always synced. Customers are not satisfied just with a website. They look for your social presence, to connect with you. When people hear any startup’s name, they look for their Twitter profile or Facebook page first. Very few would actually take the pain of checking out the website if they don’t find any social media activity first. This means that by not being socially present, you will miss out on a huge target audience. So it’s always a good to have busy social media profiles, but the information provided on every platform must be consistent.

Build real, sustaining relationships

If you are busy, so are others. Your social network profiles might acquire many followers. If any of them comment, like, retweet or favorite anything you did, it is seen as decency to appreciate that. Social media is all about building relationships, and networking with your audience. The reputation of your startup may be at stake if you keep ignoring customer feedback since bad news spreads like fire. The best way to make your customers stay glued to your social media profiles is not just self promotion, but also acknowledging other big names that are in the same niche. When we click on a video on YouTube, we are usually faced by an ad at the beginning which we itch to skip. It’s the same with social media. Instead of trying to convince your customers to buy your app, it’s better that you tell them how that app will be helpful to them. Direct sales can take a backseat at times in social media since the main focus always stays on building relationships.

Frequency is crucial

It is important to balance the posts you add on your social networks. People dislike those who post round the clock, but also detest those who never update. So, there is a need to strike a balance – neither should you irritate your followers with constant updates, nor disappoint them with no updates at all. You need to decide the posting frequency that is right for you.

Initiate conversations

Merely adding social buttons to your site is not enough, as your audience will still be unaware as to why they should follow you or how you will be helpful to them. This is why it’s a good idea to embed timelines whenever you can. Monotony in anything is always rejected. If you have a website or an interface that is attractive, funny and entertaining, but with empty social networking profiles, then you lose out on your customers. The first look is important, but it is also important to live up to it. Converse with your customers; keep them glued to your profile. Professionalism can always merge with fun when you are on a social platform!

Spelling and grammar

You might think grammar and spelling have very little to do with your startup’s social profiles, and it would be terribly remiss of you to do so. Poor spelling and Grammar can automatically turn off your audience. The logic behind this is clear: if you give off the impression that you cannot care much about what is going on in your social networks, it is hard to convince your audience that their needs will be taken care of. The solution is simple: just be meticulous.

Choose the right platform for yourself!

It is important to make your social presence felt, but that does not mean you need to be there on every single social platform. You need to understand which one will serve you best. If you are there on every network with no followers, then all your efforts will have been in vain. Do some research before signing up, and see which networks are ideal for what you want to do. Most startups will do well on Twitter and Facebook; Pinterest is useful for those which have a strong visual component and Tumblr for those with high levels of creative input.

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One Response to Startup Resource: How to successfully engage with your audience on social media

  1. Pingback: Engaging Customers Using Social Media - Michael Parker

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