Books can be your best companion- no demands, no complaints. Books hold a gamut of knowledge waiting for you to explore. There is no other way of enriching your knowledge than through books! Startups have been turning to books now and then to understand their own situations and decide what is best for them. Various books have been penned down by experienced people for startups and on startups!
While you are getting confused about which book to read now and which to put back in the rack for later, StartupsFM jots down names of Top 5 Startup Books and gives you a sneak peak about each of them!
Co-founder and Chairman of LinkedIn Reid Hoffman and Ben Casnocha, an entrepreneur and author penned down the need of a whole new entrepreneurial mindset that will help you thrive in this fast changing and highly competitive economy. This book will encourage you to shape your own career and take control over your future- whatever be your profession. You cannot be an entrepreneur only by starting a business. You need to keep your eyes and ears opened to grab whatever opportunity comes your way. Read ‘The Start-Up of For’ to understand the practical world and pave your way to bid the highest success rate among your fellow competitors. Let your idea not go for waste, implement it in your career and succeed.
“If you don’t toot your own horn, don’t complain that there’s no music.” – Guy Kawasaki. You do need to set goals in a business, but it is not just that goal which means everything! You must be able to bring about delightful changes in other people while you move ahead with your plans. This book talks about winning others’ trust, being liked by all and by enlisting others’ goals work on an idea that is fruitful for everyone. That’s how you can change hearts, minds and actions.
You have the zeal to do something, but you are unable to find the right tools to do them! Life coach and bestselling author Martha Beck guides you to poke that zeal in you and build your own tools to transform the world into a better place to live in. This book will open up new avenues for you to ponder upon- You have just one crazy life to live, you need to have the knowledge to know what you will do in this one lifetime! Read the book and re-discover yourself, believe in your ideas yet again and reclaim the road you once did not think of treading- After all you just have one life to bring in changes and do miracles!
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
“Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.”- Seth Godin, author.
This book sketches a new frame to modify the way you look at analytics! If you have read this book, by now you must be feeling adept in facing any and every business challenge that might come your way! If you have not read, this book is a must-read for all entrepreneurs. Web Analytics 2.0 will help you create a strategy that is impactful, apply analytic techniques accurately, solve challenges pertaining to social media and multichannel campaigning, expand the range of “chances of success” by favoring more of experimentation and use the right tactics to reach out to your customers and listen to them!
This book revolves around the complexities of brain and memory-retaining theories. Joshua Foer explores the secrets of neuroscience and short-term memory. Although this book is not directly related to anything of Startups, still, it should be read. There are many situations when entrepreneurs are unable to retain important facets relating to their work. This book will open up channels to know more about why this happens. So, next time you think you are going on a short-term memory thing, pick up this book and let science answer all your questions!