Homes in New York can relax now that a new startup “Canary” has made all arrangements to take care of home-security. Adam Sager and Chris Rill, along with Jon Troutman have founded this startup that is currently under crowdfunding.
Canary was an outcome of Personal Experiences
Canary came out of personal experiences. Chris and Adam both faced security problems and were aghast that in this digitized age, there is nothing that can ensure proper security to homes. They went ahead to build a simple and intelligent device designed for our homes. Before they started off, they wanted to understand what security of homes is all about, what are the things that needs caution and what are to be integrated.
Security isn’t about alert calls or sensors at every corner, it is more than that- First, it is about receiving the right information about what is happening at your place on any particular moment, and second is knowing whom to contact with if things go hayway at your place.
This startup takes its name from the traditional Canary bird which used to provide early warnings for poisonous gas to miners. “Canary” is a lot like this bird, only that it doesn’t give signals to miners for any gas, but provides you alerts should there be any change in your home environment. “Canary” is the first security device that is technically smart and intelligent. Alert calls usually scare people, but Canary is a sweet bird like symbol that evokes a friendly feeling. Its colorful in its appearance and of course a new way to look at home security. From temperature to motion detection to humidity, Canary detects everything related to home security.
The Device and its Goals
Adam talks about their primary goal saying they are focussing on elimination of false alarms unlike other security measures. If alerts are not correct, it annoys people to a great extend. Canary team wants to avoid such situations and thus have come up with a product that uses computer vision and intelligent algorithms. This helps Canary to learn about your behavior and get better over time in alerting you about those things that matter the most to you. With Canary, you will receive every data required to keep your home and family safe and secure.
Canary is a device that contains HD video camera along with multiple sensors. These sensors and camera can track down everything- whether it is motion or temperature change or any sound, so that you are immediately notified that changes are happening in your home-environment. You can control it entirely from your iPhone or Android. Anything that doesn’t seem to be normal for Canary makes it send out alerts. You can receive them instantly, view what is the trouble and take immediate action. With time, it gets a hang of your home’s rhythms and becomes smarter by sending you alerts when this rhythm does not match.
Canary lets you take the Control
It is upto you to decide what you will do once you receive an alert. You can either text a neighbour who can go ahead and tackle the situation, or call the police. Decision power lies in your hands with Canary. Check-in with Canary app to know your home is safe, even if you are miles away from your home.
Values and Principles is the Base for Canary
Canary team had set a goal of $100,000 but they have surpassed this initial target and now have funding of $1,247,170 on Indiegogo. Canary is being nurtured with immense love by its founders. For over a year, they are working on Canary, and at present they are elated to have a sell of $1m in just 2 weeks in 67 countries. This huge demand has made them add new features like an ethernet port and adaptive video quality as their first stretch goal. Adam quotes “We are excited, humbled, and ready to take Canary to the next level”.
This startup has its base in its values. Adam Sager says it’s their values that drive this startup forward each day. These values include honesty among each other and a fearless existence.
The three main principles Canary lives up to are
- Simplicity- Anything that is devoid of complexities is always appreciated. Canary people made sure that if you can use a smartphone, Canary won’t be a problem.
- Intelligence- Smart and intelligent is the most desired combo even in products. Canary is a replica of this combination.
- Empowerment- Security can have various definitions for different individuals. Canary is not a “one-solution-fits-everyone” product. It has the core features people would look out for and has given the power of controlling and deciding in its users’ hands.
Business Model for Canary
Canary has opted for a freemium model. You can download the app on your smartphones and use it for free. Once products are shipped, there will be additional but optional service plans which will have more data options- in short, will be more advanced. It will even have a call center backup. These premium plans will have a surcharge but they will be optional and absolutely contract-free. Your contribution to the campaign in no way entitles you for a paid sign up. You can download, use and update the app for free.
A long Road to tread!
Canary has just begun its journey in securing homes of this planet. They have a long track to run on. With continuous support of the developing community and a focus to make a meaningful impact on lives of millions of people, they hope to complete the entire track without any pause!