Long back wealthy individuals invested money for theatrical productions. They were the “angels”. Angels are more prone to investing their own funds, unlike VCs. If seen in terms of geography, “Silicon Valley” is the king of angel funds. That’s where Christoph Auer-Welsbach’s INISMO gained pace! Redwood City based startup INISMO’s founder and CEO Christoph Auer-Welsbach developed this product targeting angel investors mainly. After developing his product and attending various events related to startups and funding in Europe, he finally got an opportunity to attend “Go Silicon Valley” in March 2013, a startup program presented by Advantage Austria with a concentrated focus on developing business, acquiring customers and building a team for Startups in California, USA.
INISMO at Silicon Valley
An international experienced team, family’s support and encouragement propelled Christoph to “rethink and refine INISMO from the ground up” (as said on INISMO blog). He writes “The product immediately became centrally focused specifically for the needs of angel investors. We knew there was a need for a superior investment platform, allowing users to act globally across different sectors while improving their workflow. The primary goal of INISMO became apparent; Bring angel investing to a professional level worldwide”.
INISMO stands for INvesting IS MOre which means Investing at INISMO is more convenient and flexible, efficient and valuable, simpler and cheaper! INISMO aims to be the primary address for early-stage investment transactions globally, extending to the customer base along with institutional investors, and enhancing their services into banking sector as well. They also plan to start with on-site activities to create awareness for “startup funding”.
A Platform for Professional Investment Dealing
INISMO focuses on investment deals like an investment bank in the later stages, but for early-stage business. This startup does not highlight startups, they feature investment opportunities and support their transactions. If you are a private investor, you can come to INISMO to look out for qualified investment proposals ready to join, and to interact with other qualified investors. You can bring your own startup to INISMO to find qualified co-investors to close the round (ofcourse, later on with the option to take a carried interest but in another form as angel list announces it).
INISMO, in short, acts like a professional investment intermediary between investors (and among them) and businesses, but focused on closing a specific deal, not to promote startups and help them “trending”. It can be called a network for angel investors to a great extend. It is one description that fits at the end of the day as everybody who uses INISMO is then becoming a kind of angel investor.
From Silicon Valley to nestGSV
In April 2013 INISMO was a part of the startup acceleration program at nestGSV. Based on the feedbacks from nestGSV team, local investors, and whole of Silicon Valley startup community, INISMO kept on developing under proper mentoring for three months there. Those who joined as advisors turned into their friends and mentors. “INISMO is a much needed game changer when it comes to startups and funding. In any business the biggest hurdle when making any decision is mitigating risk. The INISMO product helps to do that by providing the feedback necessary in investment or possible investment. INISMO is a tool that comes at a time when it is most needed”- As said by William Manning, technical marketing product strategist.
Angel Investors need just 399 USD for INISMO
INISMO will charge you an annual fee for due diligence screening and to keep it up to date. After the closing they will handle the capital transaction between all participants and charge a transaction-based fee for that service in addition. INISMO team is currently testing this plan, but are sanguine of the annual fee being 399 USD per individual investor.
Another name for INISMO is “aiming high”- INISMO has very well reached out to its target audience (currently available for US-based startups only) and will soon be out catering all angel investors waiting eagerly for such a platform globally! Join in to enjoy a 6-month free usage as an early adopter as the public launch of beta has already happened!