Books can never get old! Every Time you read a book, you seem to discover something new. StartupsFM team clubs together 5 books any entrepreneur should read to understand how things work in this startup world. Those who have already made a foothold as a successful startup entrepreneur might as well flip the pages of these books to get a boost to move ahead!
This book highlights two dichotomic systems of the human psychology. One is fast, emotional and instinct-ruled; and the second is slow, deliberate and logic-prone. Thinking, Fast and Slow book maps out the mental process of knowing something, and it begins with Author Kahneman’s own findings on Loss Aversion. It means that human psyche is more strongly affected by losses than gain. they tend to avoid loss and acquire gain only! It has everything related to human understanding- from making a choice to substituting it with something else: This book is a code-breaker when it comes to understanding human psychology. though it does not have any direct relation with entrepreneurship, it is a good read to understand the choices your competitors have made, why they did so. what made them discard the other alternatives. Not just successful entrepreneurs, but also you can get a grasp of those who have failed too! Its a full-on guide as to how we think, what are the benefits of being a slow, deliberate and logical thinker. Kahneman’s book throws light on logical explanations as to why we make certain choices- they can be about our lives, or for an entrepreneur- his Business!
Being a good manager and a leader isn’t a cakewalk. Managing Right for the First Time by David C. Baker is a guide for you to emerge as a good manager and an efficient leader. Author David C.Baker worked with more than 600 companies and interacted with 10,000 employees. he summarized all his findings in this book. Read this to understand what is management and how it is being a leader. If you have become a manager or a leader for the first time, this book will be nothing less than any prized possession. Devoid of any academic examples or CEO quotes, this book is extremely comprehensive in its structure and engaging as you turn every page! The question is why should an entrepreneur read it? An entrepreneur has to be a manager and a leader, simultaneously. So, those starting off should read this book and know what your team expects from you. Those who have already started off, can come back to this book and clarify your managerial and leadership qualities.
This is the only book that talks about setting up an online business and managing it on popular trading websites like eBay and Amazon, and many others. Read Start Your Own eBay or Amazon to start your own online trading business. This book is a step by step guide, starting with finding your customers to getting noticed, solving legal issues, financing your eTrade, understanding money matters related to business, building a customer base and executing a safe and loyal business. You have an idea to start an eTrading site? Read this book before you start, and you will see your ideas evolving with each page only to get better!
With technology soaring high, every lane has a budding entrepreneur. But most of them fail! The simplest reason is entrepreneurs forget to do a reality check! Read Start Your Business in 7 Days and get a 7-days-readymade-guide to get clear if your idea is workable and will it pull in money! While this book shows you the golden way to reach a stage to say “i’m In”, you must also have the guts to accept that your idea was trash and that you are “out”. James Caan has recorded his 30 years of experience in each page of this book. Read this book and collect all the basic ingredients required to start a new business. Any sector you choose, whatever size you wish to have- without the right tools, starting up is not possible. Go through Caan’s advices and answer all those tough questions you have been avoiding till now, and make a business that genuinely has a chance to hit the jackpot you were eyeing for such a long time! Though the success chances in entrepreneurial world is just 10%, you may be a part of that 10%. Why not try in the right way!
The dot com boom and its problems are charged up the interests in Venture Capital to a great extent. To understand how to get a Venture Capitalist for your startup, read through Venture Capital Funding: A Practical Guide to Raising Finance to get a step-by-step guide. Know the right tactics to pull in a VC. This book is written in an informal and fresh style, and of course it is devoid of any jargon. Thus it is an immensely good and interesting read for any entrepreneur attempting to get a VC to their startup. It is important to understand what are the driving forces at each stage of investment, and prepare the entrepreneurs to deal the same with the VCs and other professionals related to the investment processes.