About six months ago, a small startup called Insofter was launched. Today, Insofter’s online software database is bulging at the seams with more than four million software and application links for all kinds of devices. The idea was to offer an online catalog of downloads that would cater to every user, no matter what platform or device the software needed. So the Insofter team set about putting together the technology required to collect download links for everything from traditional software to smart phone apps for Android and Apple devices.
Softwares links for all platforms in one place
Insofter’s crawlers are able to reach and scan every nook and corner of the web in search of the latest additions, including from Google Play for Android Apps and Apple’s iTunes Store for IPhone and iPad apps. Insofter’s technology allows them to update the database on a daily basis and keep track of new versions, so that the download links quickly shift to the latest version as and when the provider releases it.
The site’s users can subscribe to get notifications about release of new versions of software they might be interested in.
He wouldn’t share any more secrets about how the crawlers bring home millions of download links, but did say that he was inspired by the huge traffic he saw on sites such as Filehippo.com and Spanish software download site Softonic.
Insofter thought they could improve on it quite a bit by making his site much more useful and more inclusive for people using any kind of platform or device. Even though the company is based in Russia, their main target demographic is an English speaking audience.
Freeware, trialware, shareware all in one place
It’s all free right now, and most everything users see or find will be freeware, trialware or shareware. Insofter currently doesn’t host any software on its own servers. They simply provide the link that allows users to directly download from the source. This obviously means that the site’s users cannot at present upload their own software for sharing and distribution.
The biggest problem software file hosting services face as a startup is the prohibitive cost of bandwidth usage as thousands of large files are downloaded free of cost by users. Most get past this stage by adding a wait period and/or slower download speeds for free users. At the same time, premium users are offered instant and fast downloads.
The best way to make it work is by offering a service so useful and all-inclusive that users know they can find anything they need, and want to be part of a community that gets exclusive access to the latest software and applications.
Insofter says they do have plans to host downloads on Insofter’s own servers and allow users to upload software. Another area they plan to improve on is to add more staff to test and review software. The company is planning on hiring testers, reviewers and copywriters to provide the site’s users with accurate and clear feedback about each download.