StartupsFM is proud to announce an online campaign support partnership with “European Crowdfunding Machine” The ING Project. StartupsFM will be The ING Project’s media partner, providing access to our vast network of contacts and active social media support for The ING Project campaigns.This is what The ING Project had to say about the partnership – “Since we got our first contact with Yoda and Xena from Startups.FM, we realized that they really care about what you are doing, where are you going and how is your Start up trying to change the world. Now we are really happy to announce our partnership with Startups.FM, the Startups Channel.”
Italian entrepreneur Matteo Masserdotti and co-founder Carlo Saccone started building The ING Project last year when the Italian government decided to legislate equity crowdfunding. “The ING Project is actually selecting projects for the Early Access Program which allows people to post their projects free of commission even if they reach their funding goal.
The kicker is that once entrepreneurs raise enough money for their projects, they are invited to reinvest their money through crowdsourcing. It’s not a hard and fast rule, but more along the lines of an extra tool for creators if they need help to complete the project.
It’s an ingenious twist on the conventional crowdfunding concept, and one which has a lot of potential to create what they call a VDC or Very Dedicated Community to give people a sense of ownership (literally and figuratively) in the projects they support.