After 7 years, Eventbrite is expanding its family. Eventbrite has been a hot spot for everyone who wished to find out events across the world or organisers who wanted to sell tickets for their events. Anyone who needed to get tickets for any event happening near or far, Eventbrite is just one-stop-shop for that. Being the hottest online portal for ticketing services, Eventbrite has just included Lanyrd and Eventioz in its Briteland!
After processing almost 130 million tickets and making a sale of around $1.5 billion in ticketing services, Eventbrite has now joined hand with Lanyrd- one place where you get updates about every single event happening on this globe. Lanyrd is home to an awesome database of events where you can come and search by topic or location, or you can track which event your friends or acquaintances are attending. Even if you are not attending an event, Lanyrd still keeps you updated with what’s happening there, who is tweeting what, what are being shared and talked about even after the event is over. The other member of Briteland is Eventioz, LA’s ticketing platform, mainly active in Argentina, Chile, Brazil, Colombia, Peru and Mexico. Around 15,000 or more organizers sold tickets of more than 20,000 events at Eventioz. From now on Eventioz is family to Eventbrite.
Lanyrd will continue to be independent. Lanyrd Pro Customers will still get to avail all the benefits they enjoyed previously. Rather than overpowering each other, Lanyrd and Eventbrite will merge to make event searching and ticketing experience more improved and optimized. Eventbrite announced about the API Integrations, while news is that Lanyrd will soon shift base to San Francisco to join the 100+ Britelings. Lanyrd quoted “Our vision for improving events has always been about making events better — for attendees, organisers, speakers, and companies [ …] Eventbrite’s vision sits well with ours.” Since both are built on similar platforms (Python/Django) awesome things are sure to happen!
Although the acquisition amount is not yet disclosed, we are confident that searching events will now be more efficient and organized. People can avail both the services together- Clients already registered with Eventbrite can add their events to Lanyrd’s directory, and those who are associated with Lanyrd can get their Eventbrite ticket widgets embedded on their event page so that tickets can be sold directly. Eventbrite and Lanyrd will bring out a database that will have not just information about events, but also speakers, attendees, etc.
While Eventbrite has taken a step to optimize event search and ticketing with Lanyrd, by acquiring Eventioz, Eventbrite has conquered places in Latin-America to make them Britelands as well. The reason to invade in LA is clearly the rapid growth of Internet economy there. However, Eventioz will stay in Argentina and Brazil to serve organizers and event-goers of Latin America.
A fresh $60 million fund has propelled Eventbrite to spread out internationally, work more on their mobile apps and bring in more skilled resources. While Briteland and Britelings are basking in the glory of their new acquisitions, king of Briteland- CEO Kevin Hartz has maintained that the journey to an IPO will be slow!
Looking back at Lanyrd and Eventioz- Lanyrd has a husband-wife team as their founders just like Eventbrite. Founded by Natalie Downe and Simon Willison, Lanyrd has been through Y Combinator and acquired a fund of $1.4 million. However, Eventioz acquired a fund of $1.5 million from Kaszek Ventures! Like minds make a great team- Eventbrite quoted in their blog ” Both Lanyrd and Eventioz embody the same passion for live experiences as we do at Eventbrite, and we are absolutely thrilled to have them joining our team”.
Watch this awesome slideshow to get a glimpse of this!