Humans are doing awesome things with Science and Technology. If, on one hand, the world is applauding for Google Glasses, somewhere on the other side smart transport grids are coming up following the smart cars! Those who aren’t preoccupied with making a new digital stuff are busying discovering the hot trends! The hub for all that is trending is WikiTrend- The social trends catalogue powered by The Avant-Guide Institute. The head turner is why is WikiTrend trying to put up trends, products and experiences on the web. Here is an answer to this why!
New York based WikiTrend originally started as a private, internal communication tool, so that the global team of trend spotters could easily share their trendsetting discoveries from around the world with the founding team and also with each other. Founder Daniel Levine quotes “It didn’t take long before friends, business partners and others outside our organization started to see all the cool things on WikiTrend.org, and they wanted regular access to it. In response, we made it easy for people to visit the site and see the latest trends from around the world”. Soon, WikiTrend sported “functionality” like the ability to keep a list of your favorite ideas, start following trend spotters with aesthetics you like, category search, and sharing trends with not just friends and colleagues, but on social media too.
Our Tech Journalist got to catch up with Founder Daniel Levine and know more about this exciting portal.
SFM: Why do you think trendspotting is so necessary today and how can it benefit business according to you?
D.Levine: Trends reflect what people are thinking and feeling. They show companies what their customers want and where demand lies. And it offers business people the opportunity to answer those trends in creative ways that will resonate with their customers, garner media attention, attract buyers, and increase profits. The trendsetting ideas, products and experiences we feature on WikiTrend.org are not just incredibly fun and cool, they visibly reveal the direction in which culture, thoughts and commerce are moving. In short, WikiTrend shows us where we — and the world in which we live — are headed. For business people, trendspotting offers powerful insights and points to the world of opportunities. The goal of WikiTrend.org is to inspire you with innovative ideas from around the world, show you how people and companies are successfully embracing trends in ways that attract attention and customers, and to ask how you too can take advantage of the same trends to create meaningful relationships with your customers.
SFM: Where lies the future of trendspotting with Wikitrend according to you?
D.Levine: People often ask me what will be the future of a particular trend , and the answer usually is that it will grow even larger. Trends have lots of inertia and, once they get going, they tend to keep going, until something stops them, or changes their direction. So it is with trendspotting, which is something of a trend itself. As more businesses understand the special power of trends, their need to know how to harness them will grow even larger. We are positioning WikiTrend.org to be a trends leader by making them fun, understandable, actionable and beneficial! I’d love to hear from readers and know what they think.
Levine is a student of History and the journey of humans from past to present day has always intrigued him! He believes study of trends is study of humanity and the world in which we live. It’s an intriguing mix of psychology, art, science and many other disciplines, with the useful purpose of creating value and bettering people’s lives. Levine attempted to give a real face to his belief through WikiTrend. If you love to follow trends, this is where you should be, and if you have just discovered something fascinating happening on this planet, WikiTrend awaits your sharing! WikiTrend is continuously updating itself with the hottest trends along with the ‘tips’ their members send in. If there is any tipper who can provide with useful trend intelligence, WikiTrend has given a shout out for them to join their global team of Wiki Spotters!
At present, WikiTrend sees “Environmental Upcycling” as the next hot pick. Large scale public and private places will turn into eco-friendly hubs, as OpenPR report suggests.