Your health is your priority. You are obviously always on a search for better health trackers. Finland based Beddit, unlike other health trackers does not demand you to wear anything. It is a very thin belt that you can place under your bed sheet, and it will keep a track of your health while you are sleeping. Co-founded by Mikko Waris and Lasse Leppäkorpi, Beddit app takes care of the three key elements of well being- sleep/recovery, nutrition and exercising. Your physical exercise will not improve if you lack in proper recovery, and nutrition lacks all meaning if you do not have good sleep. Insomnia and chronic sleep deprivation causes severe health issues beyond just being tired.
Beddit revolutionized the market
Paying more attention to sleep could help many who now struggle with a lifestyle change concentrating only exercising and nutrition. There is constantly increasing awareness about this, hence opening the market for sleep trackers. Beddit revolutionize the market with a few key elements:
- They have the inbuilt coaching engine in our application that personalizes guidance for the user based on user profile and the objectively measured information concentrating sleep as well as stress and wellness analysis while sleeping. This is developed based on long term experience and with the world leading experts and professionals.
- Their technology is totally unnoticeable without any wearable sensors and also automatic. This means that the measurement does not disturb sleep like other trackers can. The technology, sensor, analysis algorithms and coaching are all based on real, hard, validated science that enables an extremely user friendly and simplified application and product.
- They minimize, what is called “interaction overhead” for superior user experience. The interaction overhead means all the actions that the user needs to do other than the actual interaction benefitting them. This means for example: set up, sign up, putting on (wearing) or stripping any sensor at any times, charging or changing batteries, inputting data into application, uploading data with wires or memory cards, doing any separate analyses etc things that you need to do with other products and apps.
“Ballistocardiography into a mobile app for health tracking!”
All you need to do is place the sensor on your bed, plug it into the wall and automatically one third of your life is tracked and analysed with the personalized coaching of your wellness with very useful, engaging and even entertaining application. They have included Ballistocardiography into this mobile app, which helps in tracking heart beat rates. It tracks your breathing, snoring, sleeping pattern, movements and environment. It tells you how you slept last night and how can you improve it, the next morning.
Beddit app on the phone connects with the belt that you place below your bed sheet via bluetooth. It detects the tiniest movement that occur due to respiration and heartbeats. It then turns this information into useful sleep and wellness information and guidance.
The Health Industry of the present day
When our Tech Journalist asked them about the health industry and whether there’s still a gap in the market for health apps, they quoted to us saying:
“there is still room for an infinite number of innovations in this fairly new field. We have just scratched the surface… and also there are gaps in having these from early adopters to masses and for the conservative health care /medical sector. Now the main buzz is around wearables, especially smart watches but eventually (sooner than could be anticipated because this revolution is led by the crowds and not by the few conservative professionals and corporations) it will be our unnoticeable surrounding and/or some implants doing the work for helping us to keep ourselves healthy. There will be also more gradual steps in this revolution in converging and integrating these apps and gadgets into a single platform approaches. These integrated platforms can get much deeper into the cause and effect of our wellness using the big data and combining all the information that is already available adding also the genomics. The longer term revolution will be moving the continuously growing expenditure from treating diseases and symptoms toward preventive health care and self managed healthy habits spending money in much more rewarding manner. The current healthcare system driven by reimbursements and rewards for being sick will collapse especially with the aging population. Health apps are only one part of this revolution. The creative destruction of medicine (by Eric Topol a leading cardiologist in USA) is quite mind opening reading especially as you might think he is conservative, but actually is far from it.”
Beddit is soaring high with its key elements for success
Beddit has raised their goal on IndieGoGo recently the finalization of the product and for working capital to produce the first batch. It is also a very important marketing and feedback platform where Beddit can expose their idea to the customers, get all kind of feedback, test new ideas with the funders and the community as well as use the success as a public reference for additional business growth like further investments, channels creation, brand awareness etc.
Beddit has summarized the key elements for success when we asked what made their campaign on IndieGoGo such a huge success:
- appealing and timely offering with the true and honest goal to help crows with it,
- a great team,
- The long history and expertise in this area in overall with many lessons learned already,
- Preparing well for the campaign like video, content, feedback ,
- Managing the campaign constantly and engaging the community,
- Huge amount of work with quite a few Beddit warnings of sleep deprivation during the campaign,
- Absolutely great community of backers and supporters from all over the world.