Last year Federal Aviation Administration predicted the airlines industry to boom in the next 20 years and that fares will rise slowly at that time. Whatever be the economic status of the world, with the oil prices rising or food prices shooting up, demand for air travel has not ceased a single bit. Infact, airlines are making ways onto social platforms to have a better customer interaction. If Facebook has airlines doing campaigns, Instagram is also on the list! Pictures being most profound in communicating with customers and holding their attentions, Instagram is one platform world’s top airlines are turning to.
The biggest example is “Vueling“- Spain’s low cost carrier. Last year Vueling celebrated their “50 millionth passenger” via an Instagram contest. Airbus A320 got launched supporting almost 100 of original insta-images imprinting “Thanks” on one side and “gracias” on the other side of the plane. Not just that, those who won this photo contest by posting an image of a destination that Vueling served, ended up getting round trip flights to any place that Vueling serves!
What’s more happening via Instagram?
AirAsia had recently made the news with its “AirAsia X Morning Face Premium Instagram Contest” from July 15 to 28, 2013.
Agenda: Your bad night or a grumpy morning can take a backseat because royal treatments awaits you. If you want a taste of comfort of AirAsia X premium Flatbed, then all you have to do is get your sleepy head picture posted along with the hashtag #AAXmorningface!
- ONE (1) round trip on AirAsia X flight to Kuala Lumpur for TWO (2) pax for overseas winner(s).
- ONE (1) round trip on AirAsia X flight to any AirAsia X destinations for TWO (2) pax for Malaysian winner(s).
How brands are measuring their Instagram viewers and fans?
- Anyone who is using Instagram should be on Statigram as well.
- Statigram is your Instagram resource. Get the type of result your Instagram has.
- What metrics to expect?
- continuous monthly analysis.
- know the top 10 engagers.
- know the photos that are getting most comments.
- the growth of followers.
- per day and hour track of users coming to your profile.
- the tag that became popular.
- Repartition: a nice bar graph to show number of photos posted every month.
- understand the lifespan of the photo.
- Impact of tags, and a list of recommended tags.
- Know how many started following you.
How airlines are doing on Instagram?
- Insta-report card as per July 2013.
With Instagram coming off from being just a mobile version, more and more airline brands have rushed in to post images and their followers’ numbers simply shot up. A look at the present numbers:
- Scams are a part of Social Portals:
Many a times, official Instagram accounts are not found. Instead there are accounts which are either directly named after the brand or used names that the brand usually uses.
While most are harmless, many airlines take immediate step to stump out these scamps. For example: JetBlue identified a fake account that was giving away free tickets. They took immediate step to warn their followers and stopped the mess.
- Legacy matters:
Its true people like to avail quick-low-fare flights, but reports have shown that old traditional ones are still taking up the top positions on Instagram.
The good name that they carried with them from a long time hasn’t faced any ignorance even when their “modern” peers have come up with various exciting deals.
Airlines like Air France, British airways, Delta and American Airlines have got 1000 likes, while Qantas have crossed 1,800 likes on an image showing its new uniform.
Instagram Strategies used by Airlines
- Airlines put up images that are a mix of “here and now” focus and “behind the scenes” feel. People are more intrigued to learn what’s happening in the immediate present. That’s why there are so many images pertaining to holidays, clothes worn to dinner or lunch or some party!
- Images are a reflection of cultures and traditions. Vintage images are more popular.
- Hashtag is a ritual that has its roots in Twitter culture, but now they are crazily used in Instagram as well.
- Creating competitions and events, and giving out exciting offers. It immediately strikes the chord with the people, and people keep coming back!
- Contents related to destinations, since as an Airline brands, destinations are just the thing people are looking out for! Instagram can be very well used for this purpose.
- “Brand ambassadors are one of the best ways to humanise a brand”.
Whether an airline brand creates a page in itself or not, fans will definitely create one. If not a page, there will atleast be images with the brand tag in it. Instagram, since owned by Facebook, opens up to a huge mass. So, an airline brand, whether big or small, are on Instagram making their social presence felt more picturesquely. Getting popular each day, this polaroid-style picture sharing platform celebrated its third birthday this October and is now home to almost 150 million active users!