Tomasz Chwilowicz, cofounder and CEO of Upton Sp. z o.o., has a very simple philosophy about what a mobile app developer is supposed to do – “Help world, start from yourselves.” That’s what Upton’s Klaser is all about, as the app that keeps “Everything in its Place.”There are indeed other personal organizer apps available that do all kinds of things to help you remember stuff. But every successful app has a USP that sets it apart from the crowd, and Klaser’s selling point is its intuitive ability to convert a bunch of pictures into an easily retrievable and complete memory.
Find each item amongst the clutter of your memories easily
For example, if you purchased a food item, you can have multiple pictures of the item, its receipt, the food recipe and the dish garnish all grouped together through a variety of means. You can use tag collections, text descriptions, map locations and timestamp, and combining all this gives you a huge number of possibilities to create a special place for each thing that can easily be found amidst all the clutter of your memories.
Tomasz says the whole idea behind Klaser is to remember things associated with the pictures, location, date and tags, as opposed to just helping you find the pictures themselves.
Now you may still be on the fence about its usefulness, as were we when we made the mistake of asking Tomasz why this app is a must-have. He came up with not one or two or a dozen, but 46 real-life situations where Klaser would be highly indispensable.
We’re not going to list all 46, but here’s a few samples:-
– A friend or teacher tells you to read a book. You snap a photo in the “books” collection and tag it #recommended and #read;
– You snap your secret family cake recipe in the “recipes” folder and tag it #mom and #cake;
– The pharmacy guy has no clue what medication you’re talking about, so you whip out the Meds folder and check under the #flu #Tom tag;
– You know you have that shoe receipt somewhere, but it’s always in the last place after you turn your home upside down. Make it easy by going to the receipts folder and checking under #home #shoes;
– Is it time for an oil change for your car? Check in the Car collection under the #maintenance and #oil tag to find the time-stamped photo of your previous oil change.
We could go on like this all day, but you no doubt realize the significance of having an app that does all this and a whole lot more. Unless you have a flypaper brain that never lets go of even the tiniest detail, you’ll find Klaser to be a handy and infallible extension of your own memory.
Klaser’s usability and features sets it apart
Assuming the debate about Klaser’s usefulness is a done deal, let’s move on to the app’s usability and features. It’s simple enough – you take all the pictures of a “thing” and put them in a collection. You name the collection, enter a description, tag it and enable the timestamp.
You can use the app in “collections mode” and search in the “tag folders.” You can switch between grid and list views, month and year views, and see it in places view. You can see your “things” on the map.
Klaser also has a strong social component. Items may be transferred between devices through Airdrop, and you can post pictures with titles and descriptions to Facebook, Twitter and Instagram.
Klaser will be launched in early December for iOS, soon to be followed by the OSX version. The app is free, and Upton has plans to include a premium in-app purchase option. Other features such as cloud sync and anything else that users demand will no doubt be included in future versions.
As for the company, Upton is a startup based in Slupca, Poland that was founded this year by Tomasz Chwilowicz and Wojciech Lembryk. Tomasz has the business experience with a background in production of smartphone cases, while Wojciech is the iOS programmer.