As the vast Indian middle-class moves from brick-and-mortar to online shopping, Couponraja.com is positioning itself as the country’s leader for the online coupon code market.The coupon processing industry in India is worth around Rs. 100 lakhs (just over $160,000), and around half of the online stores offer coupons to customers. Couple the vast untapped potential with the 128 percent growth of online shopping in India last year, and the future seems very bright for online coupon code providers.
In this market, Couponraja.com is already “India’s No.1 destination for Coupons.” At any given time, you’ll find more than 10,000 active coupons on the site, offering discounts on products from 1,500 brands under more than 70 categories.
Couponraja’s user base is already well past the magic 1,00,0000 mark. Their mantra for success is pretty simple – You shop more, you save more.
They also seem to have a finger on the pulse of the Indian consumer, knowing exactly what people are looking for. It helps that shopping on the site using coupons is very easy. You find the coupon for a product you need, add it to your shopping cart and when you’re done you go to check out. During the payment process, you’ll be asked for the coupon/promo code. Enter the right code, and you get the discount.
Another thing that makes the site popular is that these coupons for the best brands in India are only available online, so it’s in the consumer’s interest to shop online and keep coming back for more.
If you’re planning a holiday, you can get coupons for purchasing travel packages from Yatra, MakeMyTrip, Cleartrip, etc. If you’re a shopaholic, all the major portals such as Myntra, Jabong, Flipkart, etc. offer their coupons and discount deals on Couponraja.
The point is that Couponraja has gained a critical momentum where online stores cannot afford to ignore this large pool of shoppers, and this in turn means that even more consumers are drawn in because they know every online store offers coupons on Couponraja.
Couponraja.com has grown by leaps and bounds since its launch in Oct 2011. Their user base, search traffic and the growing number of social media fans all contribute to the company’s growth. A majority of their more than 340,000 fans on Facebook are all active customers who use coupon codes to shop online and then talk about it on Facebook and their blogs and forums, bringing even more customers and fans.
For other similar sites that haven’t been able to grow yet, it’s a chicken and egg story where they must have either enough consumers or merchants to create some buzz and attract the other side.
Couponraja.com’s growth is not just a happy accident. There are digital marketing pros at work behind the scenes. The company that runs Couponraja is Logicserve Digital, which is itself the Indian digital marketing division of the Logicserve Group.
Logicserve has another Indian price comparison site called Compare Raja. They also have a lot of similar sites serving the UK and the rest of the European market.