Press Release: December 16, 2013: New Delhi, India: Zoutons.com is an online deals and coupons aggregation website, and aspires to top the already overcrowded couponing space faster and better. The reason which persuades the portal to fight in already overcrowded space of couponing is to provide a channel to online buyer covering up the void space created between the offers released by banks, brands and online stores.
The store also yearns to enhance the role of coupons and promotional codes in incremental business portfolios of its merchant partners. The game plan is to carve out a niche in the space by creating the best b2c channel for the e-commerce industry.
Sahil Chalana, a BITS alumnus and founder of 3point14 Digital, business incubator of Zoutons.com states his views “There is an obvious overcrowding but in the long run, the portals which have high recall value will win.”
What we offer to merchants?
Increased Customer Conversion, with decreased Shopping Cart Abandonment:
The major issue for e-com portal is to prevent the premature leaving of customers while shopping. Zoutons, by providing a clean UI and manually verified deals up to some extent decreases the chances and the data acquired since inception of the website proves that the deal site do indeed drive quantitatively and qualitatively strongly motivated consumers.
The website tries to impose the increased customer loyalty and brand reputation upon partnering merchants by quality testing of deals and exclusive implementation of SEM, which also significantly decreases the bounce rate.
The structure of the website allows more probability of the users to try a new brand or switch to a new brand, which is the reason behind the partnership with more than 600 stores.
What we offer to Consumers?
Lesser Browsing More Saving:
Coupons can save money, it’s a known fact but coupon hunting can also influence people when undecided about a purchase. At Zoutons we have encompassed the offers from over 600 stores, 1000 brands and 25 banks providing a single platform to avail maximum possible cost reduction.
The decreased cost obviously helps in increasing the basket size. Application of new layer of screening helps customers in getting best product at cheapest price. The strategic design of the website prevents coupons from being more predictable and prosaic, as the categorical segregation of deals, leads to better product discovery.
The website offers partners with all the leading e-commerce portals and the users can find all the latest deals and discounts provided by the stores like Snapdeal coupons, Jabong coupons, Myntra coupons etc.
Sahil always stresses the need of coupon quality and says that “There may be lots of couponing websites but they aren’t giving high quality users.”
The key differentiator is the mailer service for the subscribers which offers customized daily updates on the basis of previous shop history, browsing pattern and selection. We can boast for committed saving of 20-30% for active coupon users on our website.
What we offer as an affiliate?
Unique and Attractive Reach and Frequency:
Zoutons is already having tie-ups with 6 affiliate networks and has been successfully providing good number of transaction. The leverage of having support of 3point14 Digital, a leading performance marketing firm, enables us to generate maximum out of the mailer activity.
Zoutons.com in a third party role of affiliate is showing exemplary prospects in marketing the brand image of ecommerce stores, in a way they can’t do on their own. The flexibility of the website in running a particular discount and experimenting with new promotional offers makes it a valuable partner for ad-networks.
To Find More About the Portal, Visit http://zoutons.com
Zoutons.com, is a deals and coupon aggregation portal, incubated by performance marketing firm 3point 14 Digital. The stores offers deals, vouchers, promotional codes and coupons for over 600 online stores, 1500 brands and 30 PAN India banks.
264, IInd Floor, Aggarwal City Plaza
Near M2K, Sector-3, Rohini, New Delhi
n.kumar [at] zoutons [dot] com