Tag Archives: Branding

Essential marketing tips for those who want to leverage Pinterest

Pinterest for business tips

Social media is relentlessly helping businesses to grow. True as this is, the debate continues- where to start? Which social media channel to use? Wishpond had compiled data from social networking sites last year. The result as quoted on Entrepreneur showed that “business owners would be wise to ramp up their presence on the social sharing site Pinterest. Continue reading

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Why is Integrated Brand Communications a Bigger Focus Than Integrated Marketing


Marketing and selling a product is a whole lot easier than getting customers hooked to your brand. They’ll drink the kool-aid without delving too deep into the merits of the product if they like and trust the underlying brand and feel a connection to it. Continue reading

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Five Brand Engagement Campaigns That Struck Gold


Brand engagement is a fickle thing, and throwing money around isn’t always a guarantee that it’s going to captivate the target market. It always takes a whole lot of planning and hard work, but it’s also about not missing when an opportunity presents itself at the right moment. Continue reading

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How to avoid some really dumb hiring mistakes while in a startup


One of the key qualities expected of the leadership in any organization is the ability to make the right hires. A giant company like Yahoo may be able to afford to switch CEOs every other month, but it is a critical exercise for a startup or small business with 10 or so employees. Even a single hire gone wrong can badly screw the pooch, so to speak. Continue reading

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Social Media monitoring platform, Brandwatch teams up with Spredfast and Clarabridge to offer more intuitive and widespread social media insights for brands


Social media is one of the key indicators of consumer influence – platforms like Twitter are where people have conversations and post their opinions on products, brands and campaigns. Monitoring social media and analysing it is thus necessary for any brand that wants to carve out a slice of the market. Continue reading

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Storify your pictures with Adam&Luna, the Story App that makes images alive!


Philip Pullman, author of The Golden Compass says “After nourishment, shelter and companionship, stories are the thing we need most in the world”. Continue reading

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Silver Living: Helping You Find the Right Assisted Living Facility for Your Loved Ones


Taking care of elderly parents/ grandparents is something almost everyone has to face at some point in their lives. Much as we might want our loved ones close to us, elderly people have needs that cannot be catered to at home by untrained individuals. This is the reason behind the rise of the $200bn long term care industry. Finding a suitable assisted living facility is not only an expensive decision but an emotional one too. Continue reading

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Food startups: The story behind The “Anytime Frozen Treat”-ProYo Frozen Yoghurt


Who would think a high protein, healthy frozen yogurt treat could create disruption in the frozen foods industry? As it turns out, figuring out how to make a creamy frozen yogurt that tastes great, yet is also very high in protein, calcium, fiber and probiotics. Continue reading

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How startups can build brand loyalty quickly at a limited budget


Starting a company is akin to fighting a war, with victories in a lot of little battles leading to the overall goal (i.e., sale, merger or IPO). One thing that is often overlooked – but extremely important – in today’s cluttered and noisy landscape is a company’s digital advertising strategy. Continue reading

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